The Neighborhood Barber is a brand we had already worked with as we designed their original logo.

After a lot of local success and growth, the client came back to us with an idea for a rebrand suggesting that the new vision for the brand concept was to showcase a more luxury, premium feel, with full branding and a mascot to support the other design assets.

This allowed us to have a lot more with T shirt designs, business cards, socials media elements and much more!

The client again was looking for a modern, blackletter style font selection for the main text.

We loved the idea of moving away from the traditional “barbershop” stye logo and going with something more unique and luxurious, that gives the feel of a gentleman’s club rather than a place that you just ‘get your hair done’

The skeleton character that we created has an edgy, rustic kind of hipster vibe to him while still still maintaining the luxury, premium/exclusive feel of the brand as a whole.

If you’re interested in seeing the brand in live action, go give these guys a visit.