SKYPOTION / BRAND HEALTH CHECK
Find out what is working.
Know where to focus next.
Your brand is more than your logo. The SkyPotion Brand Health Check™ looks at how clearly, credibly and consistently your business presents itself and gives you practical priorities for strengthening it.
Discuss your Brand Health Check ↗Online self-assessment is temporarily unavailable. You can still discuss your brand directly with Jace.
Can people quickly understand your business, what you offer and what to do next?
Does your brand give customers good reasons to trust your business and its capability?
Does your business feel like the same brand wherever customers encounter it?
Does your presentation connect with the people you want to reach and your position in the market?
Do your logo, colours, language and other brand assets work together to make you memorable?
Scores describe how well your brand performs against the assessment criteria, based on the evidence reviewed. They are a guide to priorities—not a prediction of sales or a measure of how successful your business is.
Where the evidence is sufficient, you receive an overall Brand Health Score alongside the five signal scores. The individual signals show where strengths and weaknesses sit; the overall score gives a broader view.
A brand can look consistent while still lacking clarity or distinctiveness. A strong score in one area does not automatically lift the others. The findings and recommended actions explain what the numbers mean for your business.
High confidence: the business context is clear and the relevant material is representative, with no major evidence gaps.
Moderate confidence: the assessment is useful, but some limitations may refine the findings.
Limited confidence: missing context, incomplete evidence or contradictions could materially change the conclusion.
Missing evidence is not treated as poor performance. An indicator without enough support is marked as having insufficient evidence, rather than receiving an invented score.
“Not applicable” is reserved for an area that genuinely has no meaningful role in your business. Where a full conclusion cannot be supported, you receive a partial assessment with the limitations made clear.
The assessment identifies the strongest findings, the biggest opportunities and three to five recommended actions. These are shaped by the business you want to build and the problems the evidence actually shows.
The right next step could be clearer messaging, better customer reassurance or more disciplined use of an existing identity. A rebrand is considered when foundational identity issues justify it.
A focused review of your brand’s strengths, its biggest opportunities and the actions worth prioritising.
The recommendation follows the evidence. Your next step might be clearer messaging, more consistent applications or a better website experience. A full rebrand is recommended only where the findings support it.
We begin with a short conversation about what you do, your audience, your market position and any concerns about your current brand.
Your website and primary social profile provide the starting point. You can also share examples you would like considered.
Jace reviews the relevant material and brings the findings together into a focused assessment with practical recommendations.
Speak with Jace about your brand, what you would like reviewed and the right scope for your Health Check.
Discuss your Health Check ↗You can also use “Chat To Jace” in the corner of the page to start the conversation here.