SKYPOTION / KIWI LOGO RESCUE
LOCAL BUSINESSES. BIG POSSIBILITIES.Helping Kiwi brands
Helping Kiwi brands
show their full potential.
New Zealand is home to exceptional businesses. Kiwi Logo Rescue explores how thoughtful, strategic branding can help them look as strong as they truly are, locally and beyond.
Created by Jace at SkyPotion, the series has a local connection to Whanganui and a wider ambition: to raise the standard of branding across Aotearoa. Each episode takes a real-world identity and explores a clearer, more distinctive direction.
It is a chance to share the thinking behind the work: how a logo shapes perception, how a visual system supports marketing, and how an identity can help a business stand out.
These are independent creative explorations, not commissioned rebrands or comments on the quality of the businesses, their services or their operations. Every concept is approached with respect for the existing business and identity.
Suggest the next business ↓THE SERIES / ALL EPISODESFresh thinking.
Fresh thinking.
Local character.
Newest uploads first. Start with the latest episode above, then explore the series below.
Cactus Crème Café
Council crest
Thai Villa
Virginia Lake Café
Duke’s Dog Daycare
Bedlam Hair Design
The Edge Beauty Studio
WHO SHOULD WE EXPLORE NEXT?A local favourite.
A local favourite.
A fresh possibility.
Know a New Zealand business you would love to see in the series? Tell us who they are, where they are based and what interests you about their identity.
You can also suggest a branding question or a video idea. We read every suggestion, although submitting one does not guarantee an episode.