SKYPOTION / STUDIO

The studio

SKYPOTION / INDEPENDENT BRAND DESIGN

Identity with
intention.

SkyPotion is an independent brand design studio based in New Zealand.

We connect strategic thinking with distinctive design, helping businesses express who they are with clarity and consistency.

The work begins with a conversation. What do you stand for? Who needs to notice? What should they understand about you? Those answers give the design a purpose.

Jace / Creative Director

THE PERSON BEHIND SKYPOTION

Hi, I’m Jace.

Originally from the UK, I’m the Creative Director behind SkyPotion, an independent brand design studio now based in Whanganui, New Zealand.

Design has always been part of who I am. At school, I was the one filling every page of my workbooks with doodles and ideas, whatever the lesson. That instinct led to four years studying art and graphic design at Chichester College, turning a lifelong interest into a career.

For years, I was known locally as the “logo and character design guy”, creating artwork for bands and merchandise. In 2019, I decided to build a business around that experience and aim higher, offering complete brand identity packages. It was a move towards helping clients build a connected visual identity, with the thinking and tools to support it.

My family and I have since made Whanganui home. I want to contribute to the place we’re putting down roots by helping local businesses present themselves with the confidence and quality they deserve.

Through SkyPotion, I bring strategic thinking and distinctive design together to build brands that feel true to the businesses behind them. The aim is to help good businesses become recognised, remembered and better placed to thrive.

Let’s talk about your brand ↗

BEHIND THE STUDIO

A real person.
A shared ambition.

SkyPotion is personal. It grew from a lifelong habit of drawing, a love of character and logo design, and the decision to turn that experience into something bigger.

For you, that means a creative partner who takes the time to understand your business, your customers and where you want to go. We turn that understanding into a distinctive identity that helps people recognise your value, builds confidence in what you offer and gives you the tools to present your business consistently as it grows.

Jace at the SkyPotion workspace / Whanganui, New Zealand

ALWAYS MAKING

From doodles to identities.

Every workbook page was a place for sketches and ideas. That same curiosity still drives the work: exploring possibilities, finding character and refining the details that make an identity feel right.

ROOTED HERE

A local studio with a wider outlook.

Originally from the UK and now settled in Whanganui with my family, I want to help the businesses around me show their full potential. Strong branding gives local ambition a clearer voice.

WORKING TOGETHER

Your ideas have a direct line.

You speak to the person doing the work. We talk openly, explore the direction together and keep refining until the design brings your ideas to life.

Let’s talk about your business ↗

A SMALL STUDIO. A WEALTH OF EXPERIENCE.

Personal service.
Proven experience.

Over the last decade, SkyPotion has worked on more than 1,000 projects. That depth of experience comes with the focus and personal attention of a smaller local studio.

You work directly with Jace, Creative Director, from the first conversation through to the final delivery. The person shaping your brand is the person listening to your ideas, answering your questions and refining the work with you.

01 / EXPERIENCE

A decade of practical insight.

More than 1,000 projects bring a broad perspective on how brands need to work, from the core identity to the everyday applications customers see.

02 / DIRECT COLLABORATION

A direct line to the creative director.

Clear communication and a close working relationship keep your business, your feedback and the creative direction connected throughout the project.

03 / COMMITTED TO THE RESULT

Unlimited revisions. A considered finish.

We include unlimited revisions, continuing to refine the design with you until we have successfully brought your ideas to life.

Built as a system. Made for the real world.

A logo is a starting point. A useful identity connects that mark with typography, colour, imagery and the way the business communicates. We consider those pieces together so the brand holds its character across different formats.

Tell us your story ↗

OUR OWN IDENTITY

One identity.
Room to make a mark.

Our own identity brings an expressive signature and a compact standalone mark into one recognisable system. The full logo introduces the studio; the monogram carries that character into smaller spaces.