SKYPOTION / SELECTED WORK
Brand identity / Social applications
Collect NZ is a sports-card and collectibles brand. Its identity is designed for a collecting community where recognition, trust and enthusiasm for the hobby matter.
A bold identity for Collect NZ, built around a sharp wordmark and a compact standalone symbol. The black, white and red system extends into social applications.
01 / DISCOVER
Collect NZ is a sports-card and collectibles brand. Customer confidence, category credibility and trust form the context for an identity in this collecting space.
02 / DEFINE
The final identity pairs a bold, forward-moving wordmark with a compact CNZ symbol. A black, white and red palette gives the system a direct, recognisable presence.
LOGO STUDY
03 / DESIGN
The full signature carries the brand name and category descriptor. The standalone symbol provides a more compact expression for smaller spaces.
TYPE & CHARACTER
Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.
DISPLAY / VISUAL MATCH
Barlow Condensed Black Italic echoes the logo’s forward movement and compact sporting character. The original cut details and speed lines remain part of the logo artwork.
SUPPORTING / SUGGESTED PAIRING
Montserrat keeps collecting information, event details and social captions clear alongside the more energetic display lettering.
04 / DEVELOP
The profile artwork shows how the standalone symbol works in a square social format. The banner combines the full wordmark with imagery from the collecting world.
05 / DELIVER
The visual toolkit includes primary signatures, standalone brandmarks and social artwork. Together they provide a consistent set of elements for the brand’s digital presence.
BRAND IN CONTEXT
Concept mockups exploring how the identity can appear across additional touchpoints.
