SKYPOTION / SELECTED WORK
Identity · Packaging · Signage
KULTCHA is a drinks and dessert destination at Cairns Central in Queensland. It serves made-to-order bubble tea, Vietnamese iced coffee, fruit teas and soft-serve treats.
Bold yellow, black lettering and a compact stacked wordmark give KULTCHA an energetic identity. The system carries across drinks packaging, illuminated signage and apparel.
LOGO STUDY
TYPE & CHARACTER
Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.
DISPLAY / VISUAL MATCH
Bungee shares the logo’s substantial, compact display character. Its square proportions work for bold menu headings and short statements; the original interlocking letterforms remain unique.
SUPPORTING / SUGGESTED PAIRING
DM Sans gives menus, drink descriptions and social captions an easy-to-read supporting voice without competing with the logo.
THE LOGO SYSTEM
BRAND APPLICATIONS
BRAND IN CONTEXT
Concept mockups exploring how the identity can appear across additional touchpoints.
