SKYPOTION / SELECTED WORK

Las Toxicas

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Identity · Food packaging

Las Toxicas is a spicy-candy business offering chilli-coated sweets, including peach rings and sour gummies. Its range brings sweet, sour and hot flavours together in playful snack packaging.

An expressive illustrated wordmark, vivid green and red, and chilli details give Las Toxicas a lively visual language. The identity extends into candy packaging and product imagery.

LOGO STUDY

A study in pen.

Las Toxicas primary logo recreated as a rough blue biro sketch on textured white paper
Primary logo · Recreated biro study

Colour palette

Red#E90616
Green#01883B
Deep green#015022
Black#181818

TYPE & CHARACTER

Typography breakdown.

Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.

Anton display type visual match specimen

DISPLAY / VISUAL MATCH

Anton

Anton’s heavy, condensed capitals echo the impact of the logo. Short uppercase headlines suit the brand’s loud, playful packaging; the original outlined logo remains the signature.

Montserrat suggested supporting typeface specimen

SUPPORTING / SUGGESTED PAIRING

Montserrat

Montserrat provides a clean, sturdy counterpoint for flavour names, product details and smaller packaging copy.

THE LOGO SYSTEM

One identity. Multiple expressions.

Las Toxicas — Primary logo
Primary logo
Las Toxicas — Secondary logo
Secondary logo
Las Toxicas — Monogram
Monogram

BRAND APPLICATIONS

The identity in use.

Las Toxicas — Candy pouch packaging
Candy pouch packaging
Las Toxicas — Product imagery
Product imagery
Las Toxicas — Lifestyle brand imagery
Lifestyle brand imagery

THE COMPLETE PICTURE

Las Toxicas brand presentation

BRAND IN CONTEXT

Further brand applications.

Concept mockups exploring how the identity can appear across additional touchpoints.

Las Toxicas — Candy pouch campaign concept mockup
Candy pouch campaign · Concept mockup
Las Toxicas — Retail counter packaging concept mockup
Retail counter packaging · Concept mockup
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