SKYPOTION / SELECTED WORK
Identity · Brand direction
On A Whim is the resin-art business of Whanganui artist Kate Graham. Her handcrafted range includes jewellery, taonga, ocean-inspired serving boards and wall art, alongside creative resin workshops.
Flowing custom lettering and a sea-green palette connect On A Whim’s identity with its coastal visual world. The wordmark and compact W mark sit alongside resin, timber and jewellery imagery in the brand presentation.
LOGO STUDY
TYPE & CHARACTER
Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.
DISPLAY / VISUAL MATCH
Flowing, connected script echoes the movement and handcrafted character of the wordmark. Lobster offers a similar bold rhythm; the original logo keeps its own distinctive flourishes.
SUPPORTING / SUGGESTED PAIRING
DM Sans keeps product descriptions, workshop information and captions clear beside the expressive lettering.
THE LOGO SYSTEM
BRAND APPLICATIONS
THE COMPLETE PICTURE
BRAND IN CONTEXT
Concept mockups exploring how the identity can appear across additional touchpoints.
