SKYPOTION / SELECTED WORK
Brand identity / Apparel / Digital applications
United Wear Apparel Australia (UWAA) is an activewear label focused on fitness, everyday movement and a sense of belonging. Its name connects apparel with the idea of “United We Are Always”.
A monochrome identity for United Wear Apparel Australia. A distinctive wordmark and stacked variation translate across apparel, headwear and digital applications.
01 / DISCOVER
United Wear Apparel Australia is premium fitness wear for people who want to feel their best. The phrase “United We Are Always” places a sense of belonging at the centre of the brand.
02 / DEFINE
The brief calls for modern, dynamic display lettering and a primary and secondary logo. The final work develops that direction through a minimal, monochrome system.
LOGO STUDY
03 / DESIGN
The primary wordmark and stacked variation create two distinct formats. Their shared letterforms connect the system across horizontal and vertical spaces.
TYPE & CHARACTER
Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.
DISPLAY / VISUAL MATCH
Jost offers a geometric starting point for the identity’s clean, architectural capitals. The original logo’s interwoven letters are retained as a separate signature.
SUPPORTING / SUGGESTED PAIRING
Montserrat suits apparel details, collection information and small labels. Measured spacing complements the broad, open structure of the wordmark.
04 / DEVELOP
The apparel and headwear mockups show the identity on different garment shapes and materials. Monochrome treatments keep the mark central to each application.
05 / DELIVER
The brand presentation combines the identity with apparel and digital applications. The brand board brings those elements together as a connected visual system.
BRAND IN CONTEXT
Concept mockups exploring how the identity can appear across additional touchpoints.
