SKYPOTION / SELECTED WORK
Brand identity / Hospitality / Signage
Glasshouse is a restaurant and bar at The Avenue Hotel in Whanganui. It brings together seasonal dining, coffee and drinks in a light-filled venue, with spaces for gatherings and events.
An identity for Glasshouse, expressed through its signature, menus, signage and hospitality applications. Deep green, warm neutrals and gold details give the system a distinctive presence.
01 / DISCOVER
Glasshouse began with a carefully considered hospitality venue and a shared vision brought to life by local businesses. SkyPotion’s role was to create the brand identity that connected the restaurant’s many customer touchpoints.
02 / DEFINE
The direction balances a premium, timeless feel with warmth and approachability. Typography, colour and supporting assets needed to sit naturally alongside the venue’s materials and atmosphere.
03 / DESIGN
The logo system combines an expressive wordmark with a restrained green and cream palette. The variations show how the signature can adapt while retaining a recognisable character.
TYPE & CHARACTER
Suggested type pairings based on the identity’s letterforms. Visual matches and complementary choices, rather than confirmed original fonts.
DISPLAY / VISUAL MATCH
Italiana is a close stylistic reference for the signature’s tall proportions and delicate stroke contrast. The original flowing S forms and connecting flourish remain exclusive to the wordmark.
SUPPORTING / SUGGESTED PAIRING
Jost provides a quiet geometric contrast for menu sections, descriptions and venue information, keeping longer copy comfortable to read.
04 / DEVELOP
Menus, table details and uniform applications carry the visual identity into the hospitality experience. These design mockups show the system working across different materials and formats.
05 / DELIVER
The project assets bring together the logo system, printed applications and venue signage. The final photography shows the brand as part of the Glasshouse setting.
BRAND IN CONTEXT
Concept mockups exploring how the identity can appear across additional touchpoints.
